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Press release 5 January 2020 | Announcement of theme

In her New Year's speech, Mayor Annemarie Penn-te Strake announced the theme of King's Day 2020: 'Leef Maastricht!' (Live Maastricht!). In 2020, King's Day will be a very special day for Maastricht and Limburg: not only will we celebrate with friends and family on 27 April, but also with the royal family themselves!

As Mayor Penn-te Strake explained in her speech, Live Maastricht! embodies everything the city of Maastricht and the province of Limburg stand for. 'A city with an illustrious past and a hunger for the future. The capital of a region that embraces all aspects of life, where people enjoy things big and small and appreciate style and diversity. A city built on a foundation of solidarity and unity.' ‘Leef Maastricht’ has another meaning for locals: it’s Maastricht dialect for ‘sweet Maastricht’. This was a deliberate choice, according to the mayor.

The theme is accompanied by a logo, which was revealed yesterday (see attachment). At the centre of the logo is a ribbon in cheerful orange and royal blue. 'This ribbon symbolizes the connection we all share in Limburg,' explained Mayor Penn-te Strake. 'From traditional lives and student lives to modern lives and musical lives. The ribbon represents the solidarity in our city, in Limburg, and among each other. Of course, it also represents our connection to the royal family.' In the run-up to King's Day, a social media campaign will showcase the many wonderful facets of the city and the region.

The King's Day route will be announced in February and the programme will be announced in March. For the latest information, visit

Note for editors:

The full speech delivered by Mayor Penn-te Strake can be requested from the Municipality of Maastricht.

Carla Wetzels, Management and Communication Consultant
+31 (0)6 21 83 30 76

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